Topics Today: The Future Of Print Media
As my Kindle Fire and I approach our one-year anniversary of being together, I become aware of how dependent on the device I really am and how much it has come to mean in my daily life. I received the Kindle Fire as a birthday present last year and first thought, “Now this is a neat new toy.” Little did I realize how streamlined such a tiny tablet could make my daily routine.
At the bottom of the home screen on my virtual shelves of favorites, my mornings and evenings are lined up for quick access. I check and reply to my e-mail, check my calendar, the weather, local and national news, play a couple rounds of a popular word puzzle game, and finally check my Facebook and Twitter feeds for messages or anything else of importance. Within a few minutes, I have all the information I need to get on with my day. Repeat the same process at night, and then settle in with the next few chapters of whatever book I’m currently reading. During the day, I even use it to take hand-written notes on schedule changes, class and work notes, to-do lists, story or article ideas, etc. After a year of daily use, I still go to bed amazed that all this is at my fingertips, instantly available.
Maybe it is because I grew up in the 70s and 80s accustomed to going out to retrieve the newspaper every morning from the lawn, looking forward to magazines in the mail, reading comics on Sundays and clipping coupons with my mother. The faster technology grows, the harder it seems to be to let go of such deeply rooted habits that formed before such things even existed. Those of us in our 30s and 40s however seem to be finally – slowly – giving in to the conveniences that digital media offers. As we find we have less personal time than in years past and a higher demand for instant information, we are starting to turn away from print media and opt for more advanced tools and resources. So where does the digital domain leave traditional print media? This is a topic of heavy discussion and concern that just keeps getting bigger.
A recent study also entitled “The Future Of Print Media” indicated that From 2007 to 2009 revenue change in newspaper publishing, including advertisement, sales and other sources of income decreased 30 percent in the United States, 21 percent in the United Kingdom, 20 percent in Greece and 10 percent in Germany (Boghani, 2012). This year the New Orleans Times-Picayune cut its newsroom staff practically in half and reduced its service to only three days a week (Carley, 2012). The same fate may loom for other print-run media such as The Recorder and the Orange County Register as well as other small papers across the nation as publishers continue to see interest and sales falling from an audience leaning toward obtaining their news digitally. Newsweek, a weekly paper launched in 1933 by Thomas J. C. Martyn, announced in October that beginning in January 2012 it will transition to all-digital (Boghani, 2012).
While some printed options disappear, others are determined to supplement their lost print revenue with digital revenue. The New York Times and The Washington Post have broadened their reach into the digital world while remaining in print. The Washington Post for example has experimented with the Trove recommendation engine (Ingram, 2012). The Facebook social reader has also become an option for expansion for media companies with the support and ability to explore other avenues to reach their readers.
As traditional readers age and technology advances, adaptation on the part of both publisher and consumer is the best compromise. Print media publishers must find new ways to reach an audience that increasingly demands digital content and readers will need to come to terms with the inevitable – that technology is progressing and changing the way we live. For younger generations, this transition from print to digital will likely be a non-issue as they have been raised in technologically advanced homes and classrooms. For the older generations, it may be a bit more difficult to acclimate to the new ways we have of getting our information.
Boghani, P. (October 18, 2012). Print Media: Is It Globally Doomed? Retrieved November
11, 2012 from: http://www.cnbc.com/id/49471896/Print_Media_Is_it_Globally_Doomed
Carley, M. (July 3, 2012). The Future Of Print Media. Retrieved November 11, 2012 from:
Ingram, M. (April 16, 2012). The Future Of Media: Many Small Pieces, Loosely Joined.
Retrieved November 11, 2012 from:
So I’m playing a freebie app on my iPod Touch, and of course an ad pops up. Typically I’d just click through it without even looking, but this one gave me pause: a tiny lithium ion battery that would charge my USB devices anywhere.
I cannot say how many times I have been out, away from any computer, wall outlet, or even my car, neck deep in a texting or gaming or photo-taking spree and the battery bar on my device of use behind yelling at me. There’s nowhere to charge it, so I relent and shut it off, saving that last bit of juice for an emergency.
The ad took me to Duracell’s spec page for the DR7000li where I found the miracle for which I’d been searching. I surfed my iPod on over to eBay where I picked one up from Tiger Direct for $9.99, free shipping. A few days later, my dog and I eagerly raced to the door when UPS came a’knocking. Packaging and manual tossed aside, my new charger was plugged into my laptop and charging in no time. An hour later, when that little red light turned green, I immediately switched ports and jacked it onto my cell phone: it worked! I was giddy – barely anything is compatible with my Metro PCS Samsung phone. Next, the Pod. In less than an hour, it went from dying to a big happy shiny green full bar. This little device is going to go everywhere with me.
The DR7000li took its first charge about 4 days ago and hasn’t needed recharging yet, even after numerous uses in charging my phone and iPod (which on a busy day can die on me 3-4 times). The device promises up to 35 hours of run time on USB devices in use with it, but just giving a full charge to the devices and turning it back off when the charge is complete has proven of best use.
The only drawback is that I still have to have USB cables with me, since every device pretty much has it’s own specific need. So, in my backpack live 3 cables and my new Duracell charger. We are permanently attached until the day comes that, like USB drives, each device will be cable-free, able to attach by itself to each other device.
From no paper to no cables, the all-digital, all-wireless world is coming (I hope).