Posted by lifeinpawprints
So you visit a website, let’s say… a Halloween costume shop because you are looking for the perfect spandex bodysuit to play your favourite super hero. The next time you log in to Facebook, you’re seeing ads down the side of your page and stealthily snuck into your News Feed. These ads are full of spandex body suits. And latex. And worse. You only needed a spidey costume! Your browser has tracked your surfing activity and fed it back to Facebook. Do you feel violated yet?
There is now a way to drastically reduce the number of activity-based ads (also known as behavioral advertising) that you see on Facebook. Since simply turning off your cookies renders Facebook (and many other websites) virtually unusable, the Digital Advertising Alliance gives you a tool to opt out of tracking based advertising. Here’s how you do it:
Visit the Digital Advertising Alliance’s opt-out page at: http://www.aboutads.info/choices/ (Think of this DAA tool as the “Do Not Call” list of the Internet.)
The page will automatically begin scanning the browser you are using for companies that are tracking your activity and reporting it to Facebook to generate ads.
When the scan is complete, you will see a list of companies that have been participating in this on your computer at your expense. Here, you want to check the “Select All” box, then submit your choices at the bottom.
Once complete, you will have a screen that looks like this:
I have selected the 3rd tab here to show companies that are no longer tracking what I do for advertising (and God only knows what other purposes). As you can see, 118 companies were found in this case to be tracking activity. Of those, one “could not be communicated with.” 96 of these companies had an option to “opt out” of their tracking based advertising. The rest had no available opt-outs. Still, there are now 96 companies that are no longer tracking me for Facebook ads? I’ll take it.
Of course, this will not get rid of all of your Facebook ads – they have to stay afloat somehow and advertising is their primary source of income. However, you can feel a little bit better about your privacy and that in itself is worth a few clicks.
Tags: ads, advertising, behavioral advertising, browser, business, chrome, companies, cookies, digital advertising alliance, Facebook, firefox, how-to, IE, internet explorer, internet-based advertising, life hacks, lifehacks, opt out, revenue, tracking, web surfing, websites