Blog Archives

Ad Tracking On Facebook and How To Stop It

So you visit a website, let’s say… a Halloween costume shop because you are looking for the perfect spandex bodysuit to play your favourite super hero. The next time you log in to Facebook, you’re seeing ads down the side of your page and stealthily snuck into your News Feed. These ads are full of spandex body suits. And latex. And worse. You only needed a spidey costume! Your browser has tracked your surfing activity and fed it back to Facebook. Do you feel violated yet?

There is now a way to drastically reduce the number of activity-based ads (also known as behavioral advertising) that you see on Facebook. Since simply turning off your cookies renders Facebook (and many other websites) virtually unusable, the Digital Advertising Alliance gives you a tool to opt out of tracking based advertising. Here’s how you do it:

Visit the Digital Advertising Alliance’s opt-out page at: http://www.aboutads.info/choices/ (Think of this DAA tool as the “Do Not Call” list of the Internet.)

The page will automatically begin scanning the browser you are using for companies that are tracking your activity and reporting it to Facebook to generate ads.

When the scan is complete, you will see a list of companies that have been participating in this on your computer at your expense. Here, you want to check the “Select All” box, then submit your choices at the bottom.

Once complete, you will have a screen that looks like this:

Opt Outs

I have selected the 3rd tab here to show companies that are no longer tracking what I do for advertising (and God only knows what other purposes). As you can see, 118 companies were found in this case to be tracking activity. Of those, one “could not be communicated with.” 96 of these companies had an option to “opt out” of their tracking based advertising. The rest had no available opt-outs. Still, there are now 96 companies that are no longer tracking me for Facebook ads? I’ll take it.

Of course, this will not get rid of all of your Facebook ads – they have to stay afloat somehow and advertising is their primary source of income. However, you can feel a little bit better about your privacy and that in itself is worth a few clicks.

Pardon Me While I Go Postal

Disclaimer: If you’re one of those sensitive types who get all uppity about people who bitch about their government benefits (likely because you’ve never been in the position to need them yourself) then turn back now because this is about to get ugly.

As a statistical introduction, I will say that I am a single mother with shared custody of my child.  Due to 5 years of swindling and dishonesty on the other side, I am the one who ended up having to pay child support to my ex (who enjoys a new house, two new vehicles and all the home amenities one could want).  I lost my job of almost 7 years when my boss passed away on December 28th, 2012 and the company subsequently closed as of January 1st, 2013.  Before this time, I had only required assistance for about 4 months out of my life when I first relocated to this area and was looking for work.  When I lost my job this year, I immediately applied for unemployment and food stamps and started looking for a new job.  My unemployment and food stamps were approved and even though it is hard to feed myself plus a growing pre-teen on $200 a month, I was making it work.  

Once my unemployment benefits kicked in (roughly 50% of my usual salary), Child Support decided they were going to take an additional 40% of that.  Pardon my cadence, but that is fucking criminal.  I was already struggling on a normal salary, but to cut my half salary further in almost half?  Bullshit.  My food stamps for February were late and I was out of food.  Upon calling 72 hours after they were supposed to hit, I get a message that due to “increased income,” my benefits will be cut from $200 to $16 effective March 1, 2013.  WTF? Increased income?  Try decreased!  I look on my card this morning expecting to see $200 on there and they’ve only deposited $16.   What… the fuck.  To add insult to injury today I get a letter in the mail confirming that my benefits will be cut from $200/month to $16/month – again – in writing – EFFECTIVE MARCH 1, 2013.  *looks at calendar* Gee, this is still February.  Where the %^&* are my food stamps that I need to feed a frikken pre-teen 4 days a week until I find work again??

The State of Florida is trying to fuck me sideways and I am NOT going to stand for it.  Tomorrow morning warrants a very nasty call to these “ACCESS” people to get this crap straightened out immediately.  $84 over the course of a month for food is nothing to most people but when you’re in my situation, it’s the difference between a family going hungry or not.  Try to cheat me?  You WILL get bitchslapped.  Screw Florida.  Time to take action.