FitBit Leads Wearables Market but Improvement Still Needed
While the FitBit brand leads the market in wearable tech, leaving Apple in a close second, much improvement is still needed before wearable gadgets become a real habit for most consumers. Even with current advancements – wearables being available in glasses, bracelets, even footwear – such devices are still seen as bulky, due to battery or screen size, cumbersome, or just not useful. The excitement of purchasing a new piece of technology of this caliber – from Google Glass to FitBits – typically wears off after about a two to six months of use.
To counteract this fast lifespan, wearables developers need to focus on those things that the consumer needs in such a device. As a consumer of these products, it is vital that the device gives you something you actually need on a daily basis. Apps and functions that will keep you coming back to it, rather than fating it to life in a sock drawer. Sure, it’s great to know your pulse rate if you’re exercising but do you really need that information if you’re working at a desk all day? Likewise, is a footwear-based step counter really going to be effective if you kick off your shoes the minute you get home?
Consumers want information relevant to their life. News, weather, scheduling, and messaging come in at the top of these desires but they must be delivered in an unobtrusive manner. Another major issue is the bulk of such gadgets. You want more information at your fingertips but such luxuries come at the cost of a bigger screen.
One solution to this is found with the Cicret (pronounced “Secret”) bracelet. Currently, this item is in the “working prototype” stage and there is already a waiting list for folks who cannot wait to have this Android based gadget. The bracelet itself is wire thin and contains a projector that sends an image of a smart screen right to your arm. The image is fully interactive and acts just like your familiar smart phone. There are not many details out on this yet so keep an eye on it.
Other wearables, including virtual and augmented reality headsets are beginning to find their place in the market and by 2020, CCS Insight, a marketing analyst, predicts sales of these product to quadruple. This can only happen however if tech developers are willing and able to hear and meet the consumers’ demands and essentially allow the market to shape future designs.